As any arts maestro can attest to, there’s a very clear lack of platforms in Malaysia to showcase and market their handmade arts and craft. This is where CRAFT La comes in.
Intended to be a one-stop online community in the country, local artisans may display proudly and sell their products online.
While bearing some similarity to the well-known Etsy, CRAFT La is an entirely different platform. The team behind CRAFT La aims to differentiate itself by creating a localised environment on the online platform for customers to easily relate to. Plus, the team is also hard at work building a community on CRAFT LA, as well as educating the younger generation on the importance of arts and crafts.
At its core, the platform’s business model prioritises the artisans and the business will only earn a fraction of the profit when the craftsmen make bank. And while the platform has worked so far, it does have some shortfalls. One major issue the team faced was that artisans could only produce a limited number of high-quality product per day. And if they were to push the artist to prioritise numbers, the quality would subsequently drop.
This is where CRAFT La decided to launch a series of offline workshops for both artisans and hobbyist to participate in. The former would teach and conduct the workshops, while also earning moolah in the process — apart from producing their own product.
Of course, while the response was entirely positive for the most part, offline workshops also brought about their own physical limitations including time, venue, costs, etc.
Thus, CRAFT La Education was born as an online program which allows anyone to learn anytime, anywhere, and at more affordable prices. The program operates on a shared business model basis, wherein the artisans gain a certain percentage of profit for each and every workshop held.